All Episodes
Episodes
Ep 8 The Bespoke Suit — Tailored Communication for Leaders and Sales Professionals
In this episode, Bram Lagrou makes the case for why tailored communication is the highest-leverage skill available to leaders and commercial professionals — and why most people are still defaulting to a...
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Ep 7 Building Blocks of Elite Sales Management: Success By Design, not Luck
What separates a sales team that consistently performs from one that's left to chance? It comes down to architecture — and most organisations are building without a plan. In this episode of The Commercial Leader, Bram...
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Ep 6 Why Assessing Your Sales Team Could Reveal Where You’re Losing Revenue
In this episode of The Commercial Leader, Bram Lagrou explores why assessing your sales team can reveal where your business is winning, losing and leaking revenue. Many salespeople rely on their natural communication...
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Ep 5 The Architecture of Learning: How to Design Training That Actually Works
In this episode, Bram Lagrou makes the case that most corporate training fails not because of the content — but because of the design. Drawing on DISC profiling and years of experience across 25 countries, Bram breaks...
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Ep 4 When Communication Becomes a Competitive Advantage: A Health Insurance Case Study
What does communication have to do with sales performance, leadership culture, and commercial execution? Everything, according to this episode. Bram Lagrou walks through a detailed case study involving a national...
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Ep 3 From Stuck to Green in 90 Days: A Leadership Case Study in Clarity and Execution
What happens when a high-complexity team stops performing — and it's not a skills issue? In this episode, Bram Lagrou walks through a real client case study: a division of 200+ engineers that had been falling behind...
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Ep 2 Why Your Sales Team Has A Training Problem - Not An Attitude Problem
Most sales managers think underperformance is a motivation issue. After 16 years working with sales teams across more than 20 countries, Bram Lagrou would push back on that — hard. In this episode, Bram breaks down...
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Ep 1 The Hidden Cost Of Your Sales Team
The biggest threat to your revenue isn't the competition. It's the gap between your sales potential and your sales reality. Most leadership teams can feel it — the deals that take too long, the proposals that go...
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