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Ep 16 Respect, Not Rank: How Koen Cardon Built a 2,500-Person Business Across Asia

My guest this week is Koen Cardon — Belgian engineer, Officer of the Order of Leopold II, and the man who spent 30 years building Katoen Natie's business across Southeast Asia, from a standing start to an operation spanning Singapore, Thailand and Vietnam. We talk about what actually made that growth possible — and it wasn't warehouses, forklifts or contracts. It was culture. Koen explains why he spent half his time explaining Europeans to his Asian teams and the other half explaining Asians to his European head office, why he refused to do business in countries that expected money under the table, and why he built a management trainee programme that puts new graduates on a forklift for two years before they're allowed near a management title. We also get into the personal side of leadership: the mentors who shaped him, the lesson he learned the hard way about safety, and the advice he'd give his younger self starting out in a region he didn't yet understand. Koen has since moved into a new chapter, advising family offices and businesses expanding into Singapore as a partner at Square Circle — and he's refreshingly honest about where Western companies get it wrong when they try to "do Asia" on the cheap. If you lead people across borders, cultures or generations, this one's for you. 🎧 Listen now, and if it resonates, share it with a leader who's navigating the same thing.