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Ep 11 Difficult People Are Our Best Teachers

What if the most frustrating person in your life is also your most valuable coach? In this episode of The Commercial Leader, Bram Lagrou makes the case that "difficult" people aren't the problem — they're a mirror. Whether it's the client who won't stop asking for more information, the colleague who moves too slowly, or the stakeholder who seems impossible to read, these people are pointing directly at the blind spots in your own behavioural range. Bram unpacks how tools like DISC can help you decode what's really going on — and how expanding your behavioural repertoire doesn't just improve relationships, it improves culture, retention, strike rates, and ultimately your P&L. If you lead people or sell to them, this one's for you.