Why Most Businesses Leak Money Without Realising It

Most businesses think their biggest problem is not enough leads.

But more often, the real issue is a leaky sales bucket.

You spend thousands attracting inquiries — through ads, referrals, SEO — but by the time the prospect finally buys, 50–80% of opportunities have quietly slipped away.

Where does the money leak?

• Missed or delayed calls

• Quotes sent but never followed up

• Leads untracked or forgotten in someone’s inbox

• Staff inconsistent in how they qualify or convert

• Networking without it paying off

• No system to measure what’s actually working

When we ran a Freedom Engine event recently, the room went quiet when I showed this on screen:

“We don’t know what we don’t know until we measure it.”

And that’s the truth. You can’t fix leaks you can’t see.

Start by measuring:

• Cost per lead

• Cost per new customer

• Number of inquiries, proposals, and conversions per week

• Average deal size and profit margin

When you see those numbers clearly, you’ll spot patterns — and the leaks become obvious.
In the next post, I’ll show you how to plug them by combining the best of people and technology.

Stay tuned for the next post — “When to Let AI Work (and When Your People Should Step In)”